What is THE FLOORR?

THE FLOORR is the revolutionary, personal shopping engine that powers a curated, luxury shopping experience between style experts and their clients. Together, clients receive a remarkable global inventory of wonderful fashion and style experts optimize and expand their business like never before.

Personal Shoppers and Stylists

Streamlining a historically fragmented workflow, THE FLOORR app gives Personal Shoppers and Stylists a simple and seamless, integrated platform on which to grow their business and deliver a fully-rounded, best-in-class service to clients.

Clients

Our technology is uniquely designed to deliver desire, convenience and personalization to luxury clients worldwide — all in one place. Clients on THE FLOORR can easily access millions of luxury categories from the most exciting stores globally, within a fully personalized, 1-2-1 experience.

“Our software acts as an extension of your styling business. We provide the tools for you to create, communicate, earn and sell in the most seamless way.”
What is THE FLOORR?What is THE FLOORR?
What makes us different?What makes us different?

What makes us different?

  • Our pioneering technology delivers an unparalleled, 360-degree, 1-2-1 experience that caters perfectly to the unique needs and preferences of the personal shopping market.
  • Our members earn through pre-agreed commission on a global inventory of the world's most coveted brands.
  • Our in-built chat feature enables product sharing, effective communication and instant feedback to truly optimize client relationships.


How do I use THE FLOORR?

Personal Shoppers and Stylists

For those in a client-facing capacity within the luxury space, we know how fragmented your way of working has been. Our app keeps everything in one place so you can track earnings, avoid missed sales - and your business can thrive.

Clients

THE FLOORR has been created to give you the very best shopping experience with your personal shopper or stylist. Once you've received your stylist's invitation to download the app, you'll gain access to our private styling area, chat feature and so much more. If your stylist is not already on the app, you can invite them to style you via THE FLOORR.

How do we select our style experts?

Our selection process ensures every expert on THE FLOORRalready has an operating personal shopping/styling luxury business or is working in a client-facing capacity, looking after clients and supporting their styling and/or shopping needs.

“A new fashion platform based on an original premise: taking the essence of the luxury store and distilling it into a unique digital experience. The Floorr invites you to be inspired. With its micro-search option, you can track clothes that you already have and see them combined in juicy outfits.”

“Separating itself from the fashion pack, The Floorr stands out because users can also view looks from the shop floor experts they admire, find the city they want to be inspired by or to see how trends are being translated there.”

“The Floorr operates by showing you stylised looks and complete outfits, created by retail staff from around the world, instead of individual products. So, if you're looking for the perfect work-from-home cashmere set, you can now avoid endless scrolling and instead, look for the picks and styling suggestions of these experts. It's also a brilliant tool if you're looking for new pieces to go with much-loved staples. Simple.”

How do we select our style experts?How do we select our style experts?

Our Mission

Our mission is to empower the client-facing community by equipping them with the tools and technology they deserve.

THE FLOORR is a space where our community can leverage their extensive reach and explore their limitless potential.

Our Goal

Our goal is to streamline our community's workflow. We have built powerful technology and tools to help style experts efficiently manage and expand their businesses.

“We are empowering one of the biggest workforces in fashion, placing them at the forefront of our industry.”

Our Founder

Lupe Puerta was formerly Global Head of Personal Shopping and Global Director of VIP Client Relations at NET-A-PORTER and MR PORTER. With a talent for fashion and a passion for the customer, Lupe's vision for THE FLOORR was unique: to bring the luxury shop floor's invaluable expertise into the digital realm where style-seeking clients could benefit from professional insights and advice whilst shopping online - on a global scale.

“THE FLOORR comes from my innate passion for the customer and the invaluable knowledge that the luxury fashion sales collective possesses. They are the unsung heroes of the fashion industry and my aim is to put them front and centre, for the benefit of the customer.”
— Lupe Puerta